Featured Case Studies

An End-to-end eRetail Solution for an American Sportswear and Equipment Supplier 

Executive Summary :
Sigma Infosolutions drew upon its experience and expertise on eCommerce solutions to give an American sportswear and equipment supplier, the ability to sell their merchandize online. 

Sigma Infosolutions built a be-spoke eCommerce solution on a Flash based CMS. 

This enabled the client to deliver a shopping experience which is as close to what their buyers experienced in the retail outlets.

The Client  :

The client is one of the leading sportswear and equipment suppliers in North America. With headquarters in Texas, the client manufactures ‘eco-friendly’ athletic apparel using organic and alternative fabrics. They specialize in golf, fitness, and running apparel. 

Business Case :

Before the client partnered with Sigma Infosolutions, sales were being generated only through traditional means. They now wanted to expand their reach. Hence, the client wanted to build an eCommerce capability into their existing website, but didn’t want to compromise on the shopping experience delivered to their buyers. The client didn’t want to develop a stereotype online store using any content management system. They envisioned to build a shopping experience which is in tandem with their vision of everything being natural.

Challenges :

The original website neither had an eCommerce nor a flash capability to support the initiative. A stringent deadline of 8 weeks made it challenging for Sigma Infosolutions team to develop a custom CMS from scratch, integrate it with Flash technology, and then build
complete eCommerce capabilities into it. It was imperative for the team to ensure seamless integration of the site with all payment gateways. The team also had to build features that would track and manage all online transactions and shipping orders.  

 The Solution :

Since, the client wanted the shopping experience to be interactive and similar to what their buyers have experienced in retail outlets, Sigma Infosolutions recommended a combination of custom Flash based CMS integrated with world-class eCommerce platform called Magento. The entire product catalogue and user data was integrated with eCommerce site. Sigma Infosolutions built a fast, flexible, and an extensive eStore that would cater to selling golf, fitness, and running apparel for both men and women.

Some of the salient features of the site are:
  • Index-able content to strengthen marketing initiatives
  • Extends rich functionalities along with eye catching presentation
  • Easy-to-use administrator console for future modifications by the client
  • Shopping cart to manage purchases
  • Wish-list to save items for future purchase

Technology :

The team used the following tools and platforms to develop an end-to-end eCommerce site:
  • PHP
  • MySql
  • Magento 
  • Flash
  • Action Script 3 
Business Benefits :

At the time of writing this case study, the new eStore was just launched. Hence, there is some time before the client realizes tangible business outcomes. But, the new eStore received accolades and positive feedback from their existing customer base.  
Apart from giving their buyers a more convenient channel for purchase, some of the other
business benefits that would come the client’s way are: 
  • Increase in sales across North America 
  • Increase in sales through online channel by almost 50 percent
  • Satisfying shopping experience for the buyers
  • Better brand building by leveraging online promotions
Satisfying shopping experience for the buyers 
                            The store locator feature                                The product description on the eStore

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